As a sustainability focused enterprise, we’ve decided to align our business model with the UN sustainability goals. Creating a closed loop system, we have chosen to initially focus on the following goals.


Like all plastic production, making bioplastic requires fresh water. In order to minimise our dependence our impact on current fresh water taken from aquifers in Canterbury, we will endeavour to utilise large water tanks to store runoff from the roof. This storage at our warehouse will significantly reduce our overall demand. 


We are aiming to have all energy supplied by onsite solar panels within five years of initial setup. This will help to reduce our carbon footprint as a business and ideally lower production costs at the same time. 


Our packaging is innovative. Our processes are novel. We are among the first companies worldwide to be harnessing the uses of kelp. We recognise as technology improves there will become more competition for our product and we look forward to working with our partners to improve our production efficiencies to reduce our overall impact on the environment.


Currently most packaging that is bio-based is unable to be recycled or go into composting facilities to break down. Our R&D team is focused on creating a product that will break down in a short time frame once exposed to the correct conditions which will allow it to be industrially composted or ideally home compostable. Because this product is based on Kelp production, ensuring our kelp farms are growing at a sustainable rate is vital to ensure we have no negative impacts on marine life. 


Kelp is effective at sequestering carbon and grows faster than bamboo. Specifically 60C02 tonnes/hectare/year. This will help improve our business’ carbon footprint to hopefully eventually be carbon neutral or even better carbon negative. 


New Zealand marine life are suffering from excessive nutrient runoff from rivers. Kelp is highly effective at absorbing excess nutrients and it will be our aim to farm the kelp in areas that are most at risk of excess nutrient runoff. Kelp forests also provide a sanctuary for marine life and so by improving the habitats it could also help improve the fisheries industry. 


By utilising Kelp we are freeing up this valuable agricultural space for other more beneficial uses such as food. There is current research suggesting that adding Kelpn Bioplastic to current soil will increase its ability to retain water by 11% and also provide a number of micronutrients that are beneficial to the soil quality. 

Sustainability Goals